Journal
Matthew McConaughey: The Anti-Fashion Formula
Uvalde, Texas, 1969. Austin, 1993. Hollywood, ever since. The story of Matthew McConaughey — the anti-fashion man who quietly became one of the most copied dressers in American style.
Pinstripe Shirt: History, Style & How to Wear It (2026 Guide) | Anovair
From Jermyn Street in 1910 to a villa outside Saint-Tropez in 1969 — the complete guide to the pinstripe shirt, its Italian collar, and how to wear it correctly today.
Manhattan: The Style of a Decade
Manhattan, the 1990s. Calvin Klein on Madison Avenue, Helmut Lang on Greene Street, white walls, neutral tones, soft tailoring. The story of the pleated trouser — born in 1920s England, perfected in 1990s New York, and quietly returning to the modern wardrobe.
Carolyn Bessette Style: 90s Minimalism Returns
Manhattan, 1996. A dark indigo straight-leg jean, a white tee, a camel coat. The story of Carolyn Bessette and the 1990s minimalism she defined — a movement quietly returning to every serious wardrobe today.
The Breton Striped Shirt: A History of the Marinière
The Breton striped shirt — la marinière — was officially adopted by the French Navy in 1858, with 21 stripes representing Napoleon's naval victories. The story of how a sailor's uniform became the most quietly iconic shirt in European style.
The Henley Shirt: A History of the Modern Classic
The Henley shirt began on a stretch of the Thames in 1839 — designed for rowers, adopted by labourers, immortalised by Hollywood. The story of how a 19th-century rowing kit became one of menswear's most enduring staples, and how to wear it today.






