Journal

Leytonstone, 1975. The Cotswolds, 2026. The story of David Beckham — the footballer who became the last English gentleman, and built a wardrobe to match.

Hoboken, 1915. The Sands, 1960. The world Frank Sinatra moved through is gone — Las Vegas booths, Manhattan supper clubs, handshakes that didn't need contracts. What remains is the wardrobe, and the standard it set.

In 1980, a thirty-year-old actor laid out a row of Armani shirts on a Los Angeles bed, and menswear was never the same. The story of Richard Gere, Giorgio Armani, and the revolution that made soft tailoring powerful.

Manhattan, the 1990s. Calvin Klein on Madison Avenue, Helmut Lang on Greene Street, white walls, neutral tones, soft tailoring. The story of the pleated trouser — born in 1920s England, perfected in 1990s New York, and quietly returning to the modern wardrobe.

Manhattan, 1996. A dark indigo straight-leg jean, a white tee, a camel coat. The story of Carolyn Bessette and the 1990s minimalism she defined — a movement quietly returning to every serious wardrobe today.

The Breton striped shirt — la marinière — was officially adopted by the French Navy in 1858, with 21 stripes representing Napoleon's naval victories. The story of how a sailor's uniform became the most quietly iconic shirt in European style.

Saint-Tropez, 1969. A villa, a pool, two former lovers, and a pale blue pinstripe shirt. The story of how Alain Delon and a single summer on the French Riviera taught the world how to wear a shirt — and the Anovair piece built from that image.

The Henley shirt began on a stretch of the Thames in 1839 — designed for rowers, adopted by labourers, immortalised by Hollywood. The story of how a 19th-century rowing kit became one of menswear's most enduring staples, and how to wear it today.

Jeans, boots, and a perfectly worn white tee. A look at Steve McQueen's style — how the King of Cool turned simplicity into the most enduring uniform in menswear, and the tee we named in his honour.